
The era of "fluffy" HR is over
The weekly intelligence briefing for People Leaders ready to drive valuation, optimize talent density, and secure their seat at the boardroom table.
Stop measuring happiness. Start engineering high performance.
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Your people are your most expensive inventory. Are you maximizing their value?
The "Strategic HR" Gap
The Performance Gap
The Talent Gap
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The Audio Briefing
Deep-dive interviews with Commercial CPOs and Investors who are using culture as a competitive moat to win talent and clients.
Example Topic: The Trophy Hunter Strategy: How 'Gold' accreditation lowers recruitment costs."


The Tuesday Intel Drop
Every Tuesday, get one commercial framework, retention model, or "Boardroom Slide" delivered to your inbox. No fluff. Just the data you need to drive the P&L.
Example Topic: The £100k Uplift: How increasing engagement scores correlates directly to higher billings.

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Hosted by Fraser Duncumb
I’m the Founder of Wotter, but I am first and foremost a data pragmatist.
My work exists at the intersection of human capital and commercial performance. I sit on the Digital & Data Skills Advisory Panel for the Sussex and Surrey Institute of Technology, helping shape the future of data literacy, and serve as an Industry Expert for Evoke Forward, where I mentor CEOs on solving people-related P&L challenges, and have keynoted at Cambridge University on behalf of Mensa.
But whether I am advising the Board of the Chichester Chamber of Commerce or a tech scale-up, my message remains consistent:
Culture is not a 'feeling' to be managed—it is a commercial asset to be measured.
Strategic HR Weekly is powered by Wotter - the AI intelligence layer that turns employee sentiment into financial foresight.
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The Boardroom Briefing, Delivered Weekly.
Every Tuesday morning, get one actionable framework, financial model, or retention strategy delivered to your inbox. Join the high-performance People Leaders who are turning culture into a commercial advantage.

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